The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

B2B marketing has the unique challenge of typically handling long and complicated sales cycles. These can be triggered by a range of elements, such as the need for multiple choice makers, the high worth of the service or products being sold, and the requirement for comprehensive research and factor to consider before making a purchase.The buyer's j

Mark Donnigan: It's going excellent, Ben. I am so delighted to be here on your program.Ben: Absolutely. We enjoy to have you on the program. Especially given the value and also the seriousness of the subject we're mosting likely to be taking on throughout this conversation also, which is one that I think is truly under-discussed. One that could oth